A Good Hook / by Elmer Canas

(Original Post June 2011)

"It doesn’t have to be a chorus or the main part of the song. The hook is simply the part that gets stuck in your head. Advertisers have historically used the same “hook” technique in ads. Usually it’s the slogan or tagline."

Ever wonder why certain things in life stand out a bit more than others? People in advertising specialize in making sure that we walk around with certain images, jingles and tag lines stuck in our heads. Because if we can remember it, we just might prefer to purchase it. Challenge your creativity and how you can make certain things you say, wear, create...stand out and stick to your family members, friends, etc. Please share your experience.

Click on the following link: A Good Hook - Creativity Tips